Embassy of Malta in Warsaw, Malta Tourism Authority and EXIM Tours Promote the Maltese Islands in Warsaw

Reference Number:  , Press Release Issue Date: Oct 31, 2018
 

On Monday, 29th October, the Embassy of Malta in Warsaw, collaborated in a tourism promotion event, jointly organised by the Malta Tourism Authority (MTA) and EXIM Tours – one of Poland’s leading operators to the Maltese Islands.


This event was held in a Polish traditional, covered, heated outdoor restaurant in Warsaw, renowned for its traditional Polish cuisine specialities, served in an authentic outdoor ambience.


Senior Officials from Head Office, MTA, as well as representatives from the MTA Representative Office, delivered a presentation on Malta’s strategic tourism policy and MTA’s plans to bolster its market strategy in Poland and the neighbouring countries.


During this high-profile promotional event, EXIM Tours launched their Summer 2019 brochure to around 200 local and visiting tourism marketing agents together with representatives from the Polish tourism trade authorities.   They highlighted the encouraging signals of arrivals in the Maltese islands which, they acknowledged, registered constantly increasing growth during the last three years.


Ambassador John Paul Grech was invited to deliver the guest address during this event.  At the outset, he highlighted the effective collaboration which exists between the MTA and EXIM Tours which has been pivotal in raising interest amongst the Polish public towards what the Maltese islands have to offer.  He also lauded their ceaseless efforts in promoting and selling Malta and Gozo as attractive tourism destinations to as wide an audience as possible.


Citing official MTA tourism statistics, Ambassador Grech stated that during 2017, around 90,000 Polish tourists visited the Maltese islands.  By end of the current year, it is anticipated that over 100,000 Polish tourists visit Malta.  Ambassador Grech remarked that this was a remarkable feat, accomplished in a relatively short time and does justice to an effective marketing strategy operated by MTA together with stakeholders, such as EXIM Tours, in their search for new markets.

Ambassador Grech referred to the mutually complementary nature existing between Malta and Poland as tourist destinations offering different attractions.  He explained that this could offer both a totally different touristic experience, rendering the combination, mutually attractive and advantageous, thus complementary.


Ambassador Grech stressed that while Poles are attracted to Malta’s warm climate and its maritime environment, Malta is also blessed with a wealth of history and cultural heritage, spanning thousands of years, which compliments the package.   Such a combination, he emphasised, serves also to allure potential stakeholders seeking attractive locations for MICE tourism.


Finally, Ambassador Grech reminded those present that since January this year, Valletta has been the European Capital of Culture, venue of hundreds of cultural activities and a must see.

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